We manage and post to Facebook accounts for a wide variety of industries, and recently, one of our clients received an emotionally charged negative recommendation.
I gave a presentation to some local social media managers and small business owners about social media and reputation management by responding to reviews. “I can get your product for xx less on Amazon!”ġ star, 2 star… they ding your star rating.Īny marketer worth their salt - us included - will tell you that responding to reviews in a timely manner is critical. What all these articles don’t point out is the HUGE RED FLAG for business and company page owners on Facebook. Scores of marketers jumped on the interwebs to tell everyone about how it provides easy ways to now interact with their customers.įacebook changed business reviews to recommendations in a way to “make it more social for everyone”. In August 2018, Facebook rolled out a set of new “ exciting updates” for business owners. Read on to learn more about how we uncovered this not so latest and greatest feature from Facebook. The replies a business makes to reviews and recommendations can now be deleted by the person leaving the original post.
It’s now harder for business owners to respond to recommendations when Facebook puts the power of a delete button in your customer's hands. So Facebook is here to stay, but it doesn’t mean they always get it right.Įnter the latest curveball from Facebook. Having a Facebook account is pretty much a given in the digital world. Got 2000 followers and 10 people see your posts?
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